SLI Systems Names Martin Onofrio as Chief Revenue Officer

Enterprise Software Industry Veteran Brings Best Practices to Sales Organization

SAN JOSE, Calif – November 4, 2015 – SLI Systems (NZ.SLI) today announced the addition of industry veteran sales leader Martin Onofrio as Chief Revenue Officer (CRO). In his role Onofrio will be responsible for leading the company’s global sales organization to increase new customer acquisition and maximize revenue per customer through improved adoption of SLI’s entire product suite. SLI is a SaaS provider that accelerates e-commerce revenue for online retail and business-to-business stores by connecting shoppers with the products they’re most likely to buy.

Onofrio, who joins immediately, will focus on driving excellence in worldwide sales execution to aid the company’s ongoing revenue growth and operating income improvement. The new CRO brings more than twenty-five years’ sales and executive leadership experience to the position. Most recently he was Chief Revenue Officer at Attensity Corporation.

“Martin comes to the company with strong leadership background and a proven track record of increasing sales for cloud-based solutions,” said Chris Brennan, CEO of SLI Systems. “We’re looking for Martin to be a key contributor to our executive team and a driver of accelerating growth in the months and years to come.”

Onofrio previously held executive sales leadership positions at SAP, Mobileum, Kana, Triple Point Technology and e-commerce platform provider Blue Martini Software. In his prior roles Onofrio has consistently exceeded quota and increased customer profitability. At SLI Onofrio will use his extensive knowledge to structure, motivate and run the company’s sales organization in the most effective manner possible.

“What attracted me to SLI was the company’s leadership position in its category. Our core market is huge and still experiencing double-digit growth. Our flagship Learning Search product is the most robust and full-functioned in the space, and the company’s large and growing installed base is testimony to the fact that we’re getting it right,” Onofrio said. “I can’t wait to align with our sales team to better connect with online merchants and demonstrate how SLI services can increase top-line sales and bottom-line profitability.”

About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit

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Liza Colburn
Crescendo Communications

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