Discount Wholesale Experiences 167% Increase in Search Users Through SLI Systems Services

UK retailer’s use of site search technology quickly connects B2B shoppers with the products
they’re looking to buy

LONDON – 21 May, 2015 –, the wholesaling arm of Poundworld Retail Ltd., one of the UK’s biggest importers and distributors of discount goods and pound-shop products, has seen a 167% increase in search-box users since deploying e-commerce acceleration solutions from SLI Systems (SLI.NZ), a 165% increase in transactions made through search and a 65% reduction in bounce rates. The wholesaler also reports a 168% increase in online revenue since adopting SLI technology.

Discount Wholesale deployed SLI Learning Search® to deliver a personalized online shopping experience to its customer base ranging from small home-run businesses up to large-scale enterprises. Now customers who know their product preferences can quickly find them via the fully optimized search box on the retailer’s site. They don’t need to navigate amongst the company’s wide-ranging catalogue of more than 2000 products. The Discount Wholesale team also leverages SLI’s A/B and Multivariate Testing to monitor the effectiveness of various merchandising strategies.

“As a B2B wholesaler we want to provide a relevant online shopping experience for each segment of our customer base so we can merchandise effectively,” said Helen Everitt, e-commerce manager at Discount Wholesale. “SLI has proven that it has the technology we need. We appreciate the ease of integration and the excellent results achieved since deployment.”

SLI CMO Tim Callan said, “Business-to-business e-commerce sites face many of the same requirements for success as B2C online retailers. SLI’s search technology is a great fit for Discount Wholesale since it enables customers to quickly find the items they want from a large and diverse product portfolio.”

About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit

About Discount Wholesale
ITP Imports launched in 2012, brought to you by the same father and son duo behind discount giant, Poundworld. Born from a Wakefield market stall in 1974, Discount Wholesale now has over 200 retail stores throughout the UK.

Staying true to its core market stall values, Discount Wholesale takes pride in maintaining an appreciation of customers on a local level. ITP Imports is a business that has developed and grown from literally ‘one man and his van’ to a household name. In short, Discount Wholesale knows what it sells and has the experience and understanding to help small businesses to succeed in retail just as it has.