Superette is a one-stop shop for exciting, desirable and unique apparel. From the merchant’s beginnings as a brick-and-mortar store in 2002, Superette has cemented itself as one of Australasia’s leading online style destinations. Now encompassing four retail stores in New Zealand and a highly successful online store that is growing 57% year over year, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at shoppers’ fingertips.
When Superette launched its online storefront in 2010, it was using its e-commerce platform’s default site search function, which required that each product be configured for search. With 3,500-5,000 products offered online at a given time, the task quickly became daunting for the resource-strapped team. More important, the default search function was delivering irrelevant results, impacting conversion for customers shopping at home and often embarrassing sales associates in stores who were assisting customers.