Paul Smith

A Distinctive Experience In Store and Online

Iconic British designer Paul Smith is known for his eclectic aesthetics and   eccentric designs. The brand bearing his name includes 14 different collections and retail shops across Europe, Asia and North America, including more than 200 throughout Japan. In line with Paul Smith’s reputation for offering the unexpected, each shop is completely different.

Wanting to extend a distinctive shopping experience to its online space, Paul Smith turned to SLI Systems to improve its site search functionality and deliver relevant products in as few clicks as possible. The website boasts a wide selection of more than 2,000 products including men’s and women’s apparel, shoes, accessories and even designer children’s clothes.

Paul Smith knew allowing shoppers to find the products they desire quickly was key to improving conversions. SLI Learning Search Connect™ allowed Paul Smith to seamlessly integrate award-winning site search with its existing Magento platform.

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39% increase in site search conversions