Michael C. Fina

Providing a Concierge Online Experience

Michael C. Fina has sold fine goods in the New York area for more than 75 years. While the company is a leader among East Coast brick-and-mortar retailers, it is also a leader in online sales of fine jewelry, tableware and home décor. Michael C. Fina is the exclusive retailer in the New York area for many of the prestige brands it carries.

With more than 50,000 products available online, Michael C. Fina must make it easy for customers to find the items they want to purchase. Initially, the company tried using an internally developed site search solution – but it didn’t work as well as desired, which led to customers abandoning the site.

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313% increase in per-visit value for site search users