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We have more good advice in store for you this month, with ideas that can make your search feature easier to find and use – which, of course, increases the chances that visitors will locate what they need, and even make purchases at your site.
Read the full article
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In case you missed it the first time around, our free webinar “Search and They Shall Buy – the Anatomy of a Great Ecommerce Site Search” is now available for FREE download. The 30-minute webinar features Ed Hoffman, SLI's VP of Business Development, who discusses site search trends and explains how implementing new features can improve the user experience and increase sales and conversions.
Download Webinar Recording
CenturyNovelty.com Creates Award-winning Site Search Experience - Sept. 24, 2009
Ecommerce Podcast Interview with Elizabeth Gross, Steiner Tractor - Sept. 28, 2009
EcommercePodcast Interview with Larry Joseloff, Shop.org - Sept. 15, 2009
Below are links to a couple of articles from past newsletters we thought would be worth re-publishing, in case you missed them the first time around.
Descriptions in Search Results - Oct 2007
Gift Finders - Dec 2007
LENSER offers a range of services to help retailers as they evolve into multi-channel merchants with substantial ecommerce programs. With over 70 customers, LENSER offers a wealth of experience and expertise, helping clients develop effective web-based and traditional marketing programs. LENSER’s expertise stems from a management team comprising former CEOs and CMOs of multi-channel direct marketing companies who have the kind of hands-on experience that many consultants lack.
LENSER’s core competencies include customer contact management using both print and ecommerce strategies and data management services to drive customer-centric marketing. LENSER’s Data Solution provides a powerful SQL database with an Alterian reporting tool that was developed specifically to meet the needs of multi-channel direct marketing companies. LENSER not only manages its clients’ catalog programs but also deploys email marketing campaigns using the same advanced targeting based on individual customer characteristics.
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In partnering with SLI Systems, LENSER offers clients enhanced search and SEO solutions to better serve their website visitors. SLI has been successfully recommended to mutual customers such as Audio Advisor, Kitchen Krafts, and Title Nine. To learn more, please visit www.lenser.com or contact john.lenser@lenser.com.
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We would love to see you at the above events. If you are considering attending we may be able to offer you a discounted rate, contact us for more information.
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