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We agree that blogging presents a good opportunity to talk directly with your customers – and we also think that if you’re going to spend the time necessary to maintain a blog, then you should make the blog content findable on your site. Click here and discover how to make your blog content searchable. |
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Read the full article
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Take our one-question Linkedin poll to let us know your thoughts about this idea and watch our Site Search tips video to find out more. |
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In last month’s poll, we asked people if they offered ratings and reviews on their site, and if they integrated these reviews into their site search results. About 11 percent are integrating rating and reviews with their site search results; slightly less than half offer ratings and reviews, but they don’t show this information in their site search results. About 22 percent integrate ratings and reviews with their site search, while another 22 percent don’t have ratings and reviews on their site.
We think bringing this kind of user-generated content into site search is a good idea, so if you’re trying to decide whether to add this capability to your site, read last month’s newsletter for our advice.
How Jelly Belly Increased Revenue 200% with Long-Tail Keywords - Marketing Sherpa, April 29, 2009
The Wide Open World of Web Site Search - E-commerce Times, April 29, 2009
How CoffeeForLess chooses tech to perk up conversions - Internet Retailer, April 14, 2009
Finding wedding favors becomes a piece of cake - Chain Store Age, April 13, 2009
Carolina Rustica CEO Spills SEO Secrets - Multichannel Merchant, April 6, 2009
Below are links to a couple of articles from past newsletters we thought would be worth re-publishing, in case you missed them the first time around.
Feature: Have You Looked at the Many Facets of Your Site Search Results? - Part 1 and Part 2
We’re pleased this month to focus on our partner Coremetrics, the leading provider of online marketing and business optimization solutions. Coremetrics solutions help companies measure and improve the effectiveness of online marketing programs, directly improving their bottom line.
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Many of the world’s most respected and recognizable brands, including Edwin Watts Golf, Harry & David and Hot Topic benefit from combined SLI Systems/Coremetrics solutions. Many of these mutual customers are generating analytics reports which incorporate SLI search data and statistics. This is an important distinction, as not all site search solutions can be integrated within the Coremetrics dashboard or reporting. Combining SLI search statistics with Coremetrics analytics enables online retailers to better understand how effective search contributes to positive conversion rates.
Like SLI Systems, Coremetrics’ solution is delivered as a Software as a Service (SaaS), resulting in a complete solution, but without added complexity. To learn more about how Coremetrics can benefit your company, visit www.coremetrics.com
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We would love to see you at the above event. If you are considering attending we may be able to offer you a discounted rate, contact us for more information.
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