Telescope: Everything You Need to Know About Search
Welcome to this edition of Telescope on Search, our monthly newsletter devoted to
search. Our goal is to offer a regular, quick-browse e-newsletter with useful
information, tips, and news of the latest developments on Site Search, Search Engine
Optimization, Search Engine Marketing, and site usability. If you have any feedback
or questions please direct them to newsletter@sli-systems.com.
In this issue:
Beyond Site Search - Part Two - Using site search data for in-store kiosks, targeted emails and more
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Shaun Ryan
CEO, SLI Systems
In our last issue, we talked about how site search can help you create more targeted paid search
campaigns, be more effective at SEO, and even improve the impact of your customer service teams.
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There are many more ways site search can be useful in improving the customer experience and helping build one-to-one
relationships, including in-store kiosks, targeted email campaigns and specialized navigation links, which we’ll explore
here.
Let’s first look at in-store kiosks, which are typically an extension of a company’s ecommerce site and give customers
a way to browse products and find out about sales and promotions online when they’re actually in a physical store. How can
site search be useful here? Similar to the way it works on your ecommerce site, a good search solution will direct
customers to the products they seek in as few clicks as possible. It can go even further by enabling you to promote
various items or brands when people type in specific keywords – all based on the data from search activity on your site.
Similarly, site search data can be leveraged for creating targeted, one-to-one email campaigns that drive more sales.
We touched on this a few issues back when we talked about our work with partner ExactTarget, a provider of on-demand
software for email communications. By utilizing site search data when creating an email marketing campaign, you can
send relevant, one-to-one email messages to customers. By leveraging information on your customers’ site search behavior,
along with merchandizing rules and personal preference information, you can create emails with personal product recommendations
to send to your email list.
Finally, the site search data is useful in improving the navigation of your site and gives you additional commerce
opportunities for visitors who choose not to use the search box. For example, think of the different paths visitors might use to
navigate your site – product type, brand name, price range, etc. When customers click on those navigation
links they’re instantly taken to a search results landing page, which shows the most popular items based on
previous visitors behaviour.
Many of our customers tell us that people who use the search function tend to spend more per visit
than those who don’t, so by creating navigation pages that match search results pages you increase the likelihood that
the customer may spend more money during their visit to your site.
Have you found other ways to make use of your site search and the data it provides? If so, we’d love to hear about it.
Contact us to share your ideas at info@sli-systems.com.
Do you have suggestions for topics we should focus on in our newsletter? Let us know what you want to learn more about
by emailing us at info@sli-systems.com.
Internet Retailer Conference Discount Offer
DISCOUNT - As an exhibitor, SLI Systems is privileged to offer you a $100 discount off
the current lowest IRCE 2008 conference registration fee (excluding Exhibit Hall Only Passes). Depending on the
registration options you choose, this can amount to a discount of up to 17%!
Visit us at booth #655 (just inside the entrance of the exhibit hall) and we'll give you a FREE $25 MasterCard gift card for your time!
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Partner Solution Zone
SLI Systems is hosting a series of presentations with its partners at this year’s Internet Retailer Conference
being held June 9 - 12, 2008 in Chicago, IL.
CORESense, PowerReviews, WebLinc, ExactTarget and DMinSite will demonstrate how their leading technologies along with SLI Systems
advanced site search and navigation solutions can help your ecommerce site jump to the next level.
If you are eager to learn how some of today’s most advanced web technologies integrated with SLI Systems site search can further advance your on-line presence then please request a meeting so we can have the pleasure of accommodating you at the Internet Retailer
Conference booth #655 (located at the front of the exhibit hall - just look for the hanging sign with the SLI Systems logo).
To find out more or to request a meeting please visit our Partner Solution Zone page.
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SLI Systems & Customers in the News
Below are links to recent press releases and news articles highlighting our Learning Search service:
GC 2008 Expo
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GC Expo
June 10 - 11, 2008
Stand #704
Earls Court One, London, UK
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If you have any comments or suggestions for future issues please email us at
newsletter@sli-systems.com.
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