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This month we turn the spotlight on our partner MerchantAdvantage, a leading provider of hosted data feed management solutions that help companies and agencies customize, optimize, submit, adjust, monitor, and analyze marketing data feeds to any online marketing channel, including affiliate networks, consumer shopping engines and shopping destination sites.
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MerchantAdvantage solutions help solve data compatibility, configuration, mapping, optimization, and taxonomy issues in a seamless mode of communications when pushing and pulling data from a Web site to a marketing channel. MerchantAdvantage works with any marketing channel, such as Amazon, Shop.com, Commission Junction and over 200 others, to ensure data feed purity and consistency empowering clients to increase return on ad spend across all their marketing strategies.
MerchantAdvantage Channel Management allows merchants to easily feed to marketing channels and other data-centric relationships such as SLI Systems, and also generates analytics reports which incorporate SLI search data and statistics. This is an important distinction, as not all site search solutions are integrated within the MerchantAdvantage dashboard or reporting. Combining SLI search statistics with MerchantAdvantage’s web-based marketing interface and analytics enables online retailers like OnlineScuba.com to effectively enhance their marketing performance and to see how effective search contributes to positive conversion rates. To learn more about MerchantAdvantage, visit www.MerchantAdvantage.com
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Below are links to a couple of articles from past newsletters we thought would be worth re-publishing, in case you missed them the first time around.
Feature: Merchandising Search and Navigation for Increased Conversions - Part 1 and Part 2
We would love to see you at the above events. If you are considering attending we may be able to offer you a discounted rate, contact us for more information.
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