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SLI Systems Promotes Christopher Riland to Vice President, Customer Success

Former Director of Customer Service Brings Significant Experience and Passion for Success to New Role

SAN JOSE, CA – July 18, 2011– SLI Systems, provider of full-service, intelligent search and navigation services for e-commerce and other content-rich sites, announced today that former Director of Customer Service Christopher Riland has been promoted to vice president of customer success. In his new role, Riland will manage the growth and direction of SLI’s customer success group, and will work closely with this team to ensure the continual delivery of the company’s unique high quality service and customer care.

Under Riland’s leadership, SLI’s customer success team has earned a reputation for providing a level of service and expertise unmatched in the industry. The promotion of Riland demonstrates SLI’s unwavering dedication to customer satisfaction, as the only search and merchandising company to offer a unique “concierge approach” to managing client implementations.

SLI’s mission is to engage with clients in a highly responsive, attentive way so they can focus on the important issues of growing their business rather than dealing with technical details. The group handles the initial search and navigation set-up and also maintains the unique look and feel of every customer site, while providing ongoing customer support and constant review of client stats to proactively offer best practices tips and advice.

Riland brings considerable experience to his new role, having worked with large, complex projects and installations while maintaining a high level of customer satisfaction. Riland’s background in managing customer relationships at an executive level will further extend the customer-centric vision and approach of SLI’s management team.

“I am very pleased to add Chris’s experience and customer service focus to our executive team,” said Shaun Ryan, CEO of SLI Systems. “He will be instrumental in helping SLI maintain its growth and ensure that we always deliver on our commitment to the highest levels of customer satisfaction, while continuing to build our customer success group into a world-class organization.”

Before joining SLI, Riland served as director of customer service at Actiance (formerly FaceTime Communications), where he managed all aspects of customer service and worked closely with Fortune 500 customers on application deployment.

“I am very excited about the new opportunities before me at SLI Systems,” said Riland. “As SLI continues to grow, I will take great pride in building a team that is solely focused on making sure we have deeply satisfied customers.”

About SLI Systems

SLI Systems provides full-service, customized, on-demand solutions for site-search, navigation, merchandising, and user-generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and increasing site conversions. Unlike traditional search and merchandising software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company with offices in San Jose, California; London; New Zealand and Australia. For more information, visit www.sli-systems.com, or read the company’s blog at http://blog.sli-systems.com, watch the SLI YouTube Channel at http://www.youtube.com/SLISiteSearch, follow SLI on Twitter at http://twitter.com/slisystems or listen to SLI hosted ecommerce podcasts at http://www.ecommercepodcast.com