The Marketing Manager will be responsible for the planning, development, and execution of marketing programs and demand generation campaigns which includes acquiring new leads and nurturing existing contacts via integrated field marketing programs, trade shows, advertising, email campaigns, promotions, SEO/PPC, and social media marketing. This role will manage the execution and ongoing optimization of existing SLI Systems programs with the goal of increasing the prospect pipeline and qualified leads opportunities.
Ensure a consistent flow of qualified inbound leads to a global sales team through creative program development, planning, and execution of multi-touch marketing campaigns and tactical marketing programs
Recommend program strategies and plan program calendar in conjunction with product management, sales, business development and corporate marketing activities
Oversee the development of lead nurturing programs to improve conversion rates at each stage of the leads funnel
Manage SEO and PPC campaigns
Work with inside and direct sales team to qualify leads
Manage partner marketing programs in support of the business development team
Analyze campaign performance data on an ongoing basis to optimize and improve performance, including creative testing, offer analysis and landing page optimization
Report on program metrics to senior management on a regular basis and ensure that the results of individual events and overall programs are measured correctly to meet business objectives
Make recommendations and generate ideas for future program investments and new measures to improve existing programs
This position will report to the VP Marketing
Qualifications
5 years experience managing marketing programs preferably in the software or other high tech industry
Proven success in the development of business to business lead generation programs
Experience working in collaboration with direct sales and inside sales teams, partner managers, and customer service managers
Ability to execute campaigns, define campaign metrics, analyze results, and make recommendations to program managers
Strong data analysis, information organization and project management skills
Hard-working, detailed oriented individual that enjoys a fun, fast-paced environment
A natural communicator with experience presenting results and handling scrutiny
Proficiency with Salesforce.com and Eloqua lead/campaign management software or equivalent strongly preferred
Self-starter, highly motivated and capable of working independently within a team
Four year bachelor’s degree in marketing or business administration
About the company
SLI Systems is a leader in OnDemand Site Search, developing and selling intelligent search services worldwide. We are a fast growing progressive company. We place significant value in our company culture making SLI a great place to work. We have offices in Silicon Valley, London and Christchurch. www.sli-systems.com
